
Long-Lasting, Nourishing, Customizable
The ultimate hybrid formula for bold, long-lasting results.
This innovative 2-in-1 dye combines intense color with nourishing care, thanks to hydrating ingredients like hydrolyzed proteins, lemon peel oil, and niacinamide. Its smooth gel consistency allows for effortless application and precise skin staining, making it a favorite for beauty professionals.
With up to 8 days on the skin and up to 6 weeks on hair, plus 5 mixable shades (compatible with the original formula), Noemi GEL Dye offers endless possibilities for customized, vibrant results on both brows and lashes.
Step 1: Mixing your Colour
After cleansing the brow area, mix your chosen dye/shade/s with an equal amount of your chosen developer (cream or gel) until thoroughly combibned.
Step 2: Map the Brow Area
Using the Noemi Mapping Paste or Mapping String, map out the brow area.
Step 3: Dye Application
Mix For an overall skin and hair stain, start with a thin layer of product on your brush and coat both the hair and press into the skin for an even and intense skin stain. We recommend starting from the tail end of the brow.
Step 4: Layering
Once your first layer of product has been placed, coat the brow again with and extra 2-3 even layers of dye.
Step 5: Waxing
If required, we recommned waxing the brows while waiting for the dye to process.
Step 5: Remove
After the desired time remove with a damp cotton round. Noemi Gel Dye has a processing time of 5–15 minutes, allowing you to customise the intensity based on the client’s preferences and natural brow colour.
A 5–8 minute application delivers a subtle, natural look, while leaving it on for creates a bolder effect with longer-lasting results.
Step 6: Finishing Touches
If you have waxed the brow area we reccomend using the Noemi Neutraliser to reduce redness and highlight the brow!
If no waxing has occurred then the Noemi Concealer Palette is also perfect for highlighting the brows.
Step 7: Result & Aftercare
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TIP: Ombre effect
For an ombre effect, begin removing and fading the product within 90 seconds of applying at the front of the brow. Every 60-90 seconds, remove small sections of the dye.
If you are applying Noemi Dye after lamination, keep in mind that processing times may be quicker as the hair absorbs pigment much faster! We always recommend applying the dye after step 2 of the lamination process.

Colour Descriptions
Pearl: For blondes and light brown hair, from golden-natural to cool ash-pearl tones.
Beige: For blondes and light brown hair, from coppery-golden to natural ash tones.
Grey: For dark brown and brunette hair, from natural to cool tones.
Espresso: For dark brown and brunette hair, from warm to natural tones.