Maxymova is an Italian brand of premium lash lift and brow lamination products, founded by Natalia Maxymova in 2021 and now used in lash and brow studios in more than 35 countries. Its formulas are developed with leading Italian lamimakers, and the efficacy of the Maxymova lash lamination treatment was tested with an independent laboratory and the University of Padua. Lifting lotions, adhesives, aftercare and colourful silicone shields combine elegant design with results that respect lash health.